Amazon gears up for quick commerce entry in India, eyes 2025 rollout

Amazon is preparing to launch its quick commerce offering in India, targeting the first quarter of 2025 for a potential rollout, according to sources cited by The Economic Times. This move marks a strategic shift for the US-based e-commerce giant as it seeks to capture a share of the rapidly expanding segment, which rival Flipkart recently entered with its ‘Minutes’ service.

In line with this strategy, Amazon’s Indian unit has appointed a senior executive to lead the development of its quick commerce strategy. This decision comes amid broader leadership restructuring efforts aimed at bolstering its position in the fast-growing Indian market.