Airtel to offer free Apple TV+, Music subscriptions: What does it mean for India’s competitive OTT space?

Amid the growing trend of bundled streaming services, Airtel has inked a new deal with Apple to provide its premium customers in India with free subscriptions to Apple TV+ and Apple Music.

Apple TV+ will come bundled with premium Airtel WiFi and postpaid plans, the telecom operator said in a statement on Tuesday, August 27. Meanwhile, premium subscribers of Airtel Wynk will be switched to Apple Music as the former is reportedly being shut down.