Zomato’s new ticketing feature: Buy now, resell later—because plans change

Zomato, known for its food delivery services, is shifting into event ticketing with its new ‘Book Now, Sell Anytime’ feature. This development aims to simplify ticket purchases and resales, offering users a flexible approach to managing event plans.

The feature tackles common issues with advanced ticket bookings, such as unexpected schedule changes or unforeseen conflicts. Reportedly, for the first time in India, users can now list their tickets for resale on the Zomato app if their plans shift. The resale price can be adjusted up to twice the current phase price on the ticketing platform.