Why tech giants like Microsoft, Adobe are rallying behind California’s new AI bill

With the US gearing up to hold the presidential elections later this year, experts have raised concerns about the use of AI-generated content to spread misinformation and manipulate voters in the country. Recently, former US President Donald Trump posted fake, AI-generated photos of popular musician Taylor Swift and her fans supporting his presidential campaign on social media platform Truth Social.

Amid the rise of such AI-generated deepfakes, state lawmakers in California, US, have introduced over 65 new bills that touch on AI regulation. While most of them are unlikely to be passed, one piece of legislation that is gaining steam and being backed by big AI companies is a new bill called AB 3211.