Samsung launches AI-powered washing machine, aims to lead premium segment

Consumer Electronics maker Samsung India on Tuesday launched a new range of AI-powered washing machines and aims to be the market leader in the premium segment in the coming quarters, said a company official on Tuesday.

The company, which currently holds around 20 per cent of the washing machine market, has “an objective of becoming a consumer leader” by gaining market share quarter-on-quarter, outpacing the industry growth, said Samsung India Senior Director, Digital Appliances, Saurabh Baishakhia.