How Apple turned its theatre ‘misses’ into streaming ‘hits’

Apple’s big movie plans haven’t gone smoothly initially. The company spent hundreds of millions of dollars on films like “Killers of the Flower Moon” and “Napoleon,” but they didn’t do well in theatres. At first, this looked like a failure.
However, Apple’s focus on streaming might actually be working out. The New York Times says that when Apple put the movie “The Instigators,” starring Matt Damon and Casey Affleck, on Apple TV+, it added about 50,000 subscribers in its first week – more than the bump provided by the much costlier “Napoleon.”