Amazon’s Rufus now available in India: Know all about AI shopping assistant

Following its debut in the US, Amazon is introducing its artificial intelligence-powered shopping assistant, Rufus, to its mobile app in India. The company announced that Rufus, trained on Amazon’s product catalogue and extensive web information, will assist users with shopping queries, recommendations, and product comparisons.

Currently available in beta, Rufus can be accessed by select users on the Amazon app, with a broader rollout expected in the coming weeks.