What caused this popular iOS illustrator app to swear off generative AI?

At a time when nearly every digital platform seems to be getting a generative AI makeover, the company behind Procreate has gone against the grain and pledged that it will not be bringing any AI features to the digital illustration app that is hugely popular among iPad users.

“We’re not going to be introducing any generative AI into our products. I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists,” Procreate CEO James Cuda said in a recent video posted on X.