Strong execution key to Zepto’s success

At a time when valuation markdowns have become a common affair, three-year-old quick commerce firm Zepto has seen a nearly four times increase in its value in just one year. Analysts attribute this success to strong execution and better unit economics. Analysts also see Zepto as the best bet for investors in terms of direct exposure to quick commerce since other top players (Blinkit and BBNow) are deep-pocketed and already either acquired by top companies or run as a vertical by an established player (Swiggy Instamart).