Ola Consumer relaunches ride-sharing after a hiatus of four years, taking on Uber and Rapido, says report

Ola Consumer has reintroduced its ride-sharing feature on the Ola app after a four-year hiatus, marking a significant move in the competitive landscape against rivals Uber and Rapido, as per Moneycontrol report.

The announcement was made by Bhavish Aggarwal, Co-founder of Ola, during the company’s annual product launch event, Sankalp, on August 14. Alongside the reintroduction of ride-sharing, Aggarwal revealed that Ola Cabs will undergo a rebranding as Ola Consumer. Additionally, a new loyalty program, Ola Coin, was unveiled, which will reward users for every transaction made across Ola’s mobility, e-commerce, and logistics services, as per the report.