iPhone 16 series: Apple could weave sales pitch about intelligence features

Apple is reportedly planning to highlight Apple Intelligence, its new suite of artificial intelligence features, as a key selling point for the iPhone 16 series. Bloomberg’s Mark Gurman stated on social media platform X (formerly Twitter) that Apple has already begun training its retail employees on these features.

Gurman also mentioned that Apple has scheduled a “mandatory meeting” for all retail employees on Thursday, September 12, deviating from the usual Sunday pre-launch meetings. The iPhone 16 series launch event is expected to take place on September 10.