Contextual targeting: Ad placement relevancy on video streaming platforms such as YouTube

Contextual targeting has become an increasingly valuable tool for brands aiming to connect with audiences on video streaming platforms like YouTube. It’s a more relevant and effective way, unlike traditional targeting methods that rely on user demographics or behaviour, while contextual targeting focuses on placing ads like the content being consumed.

For instance, an ad featuring Ranveer Singh is placed with a video featuring Ranveer Singh in an interview, or a beauty and personal care brand ad with a fashion event video. Ads placed in environments directly related to the content being consumed. This approach not only enhances ad relevance but also aligns with consumer preferences for more personalised and less intrusive advertising.