Low income groups and small cities drive e-commerce, says report

The lowest income segment forms a significant buyer base for e-commerce platforms, according to a recent report.

E-commerce platforms are more popular among income groups below Rs 3 lakh per annum, with this segment using them more than other classes, according to a report titled “Assessing the Net Impact of E-commerce on Employment and Consumer Welfare in India” by the Pahle India Foundation.