Hidden fees, drip prices in booking tickets: How Bookmyshow, PVR trick you

A recent survey by LocalCircles has exposed the prevalence of deceptive marketing practices, known as dark patterns, in the movie and event ticketing industry. At least 73 per cent of respondents reported experiencing “Basket Sneaking,” where additional charges are added to their cart without their consent, while 80 per cent of users encountered hidden charges that were not disclosed upfront and 62% of respondents felt pressured to book tickets quickly due to misleading urgency messages.