Apple Targets Sept. 10 Debut for New iPhones, AirPods and Watches

(Bloomberg) — Apple Inc. is planning to hold its biggest product launch event of the year on Sept. 10, when the company will unveil the latest iPhones, watches and AirPods, according to people familiar with the situation.

Though the timing hasn’t yet been announced, the company is making preparations for that date, which falls on a Tuesday, said the people, who asked not to be identified because the plans are private. The unveiling will be followed by the phones going on sale Sept. 20, in line with Apple’s typical approach in recent years.