WhatsApp allows real-money gaming ads in India, not for alcohol: What we know
By
CS Mathew
Facebook and parent company Meta updated its WhatsApp Business messaging policy to start allowing companies from regulated sectors such as online gambling and over-the-counter drugs. This means that companies from these sectors can use the WhatsApp Business platform to send promotional messages to users in India. As per the new policy, businesses also have to ensure that messages sent by them comply with legal age restrictions, geographic requirements and regulatory standards through technical and organisational measures.