Reliance-Disney Fusion | Will CCI stop the competition illusion?

Earlier this year, Reliance Industries Limited and The Walt Disney Company announced a merger of their media and entertainment operations in India. The merged entity, valued at approximately $8.5 billion, would control around 100 television channels and extensive digital streaming (over-the-top) OTT businesses. Under the terms of the agreement, Reliance, through its media subsidiary Viacom, will hold a majority stake in the new entity, while Disney will retain a minority stake of roughly 36%. With this merger, it is poised to create a media behemoth that controls a substantial share of the TV and streaming advertising markets, raising critical questions about the future of competition and consumer protection.