E-commerce drives 16 million jobs and boosts consumer spending, reveals Pahle India Foundation study

E-commerce has significantly reshaped India’s economic landscape, generating approximately 16 million jobs across various roles such as marketing, management, customer service, warehousing logistics, and delivery. According to a report released by The Pahle India Foundation (PIF) titled Assessing the Net Impact of e-Commerce on Employment and Consumer Welfare in India, e-commerce vendors employ 54% more people and nearly twice as many female employees compared to their offline counterparts. This underscores a notable boost in employment opportunities and gender inclusivity within the sector.