Trai directs telcos to track messages, block unregistered telemarketers

The Telecom Regulatory Authority of India (TRAI) on Tuesday instructed telecom operators to ensure that the origin and path of all messages from senders to recipients can be traced. This measure is being implemented to reduce spam messages and block unregistered telemarketers.

Telecom companies have been directed to activate this traceability by November 1, 2024.

This initiative by Trai is important as the regulator has been actively issuing directives to telecom operators to curb unauthorised telemarketers who engage in promotional calls and messages to subscribers. It also plays a key role in protecting users from potential fraud.