Meat startups take slow-cooking route to expand offline presence

Encouraged by the massive size of the wet market in India, online meat and seafood delivery startups have started taking the offline route. But just like slow-cooked meat which tastes better, the online players are adopting a slow and steady approach for their offline foray.

According to industry estimates, the size of the online meat and seafood industry at ₹2,500- ₹3,000 crore is less than 1% of the overall meat and seafood market. The overall mood among online players seems to be that while an offline foray is inevitable, cracking a highly unorganised market would be a time-consuming process.