Eight of 10 users increasing their time on open internet: report

The Trade Desk’s research indicates that young Indian consumers are increasingly using the open internet, with 8 out of 10 users increasing their time on it and 76% expecting this trend to persist.

These insights are part of the new research study, “India’s Engaged Audience: Why the Open Internet is the New Premium,” highlighting opportunities to connect with the highly coveted consumer group aged 18 to 34.