E-commerce jobs: Online vendors employ 54% more people on average than offline vendors, says survey

E-commerce has been a key driver of employment generation in India as online vendors, on average, employ 54 per cent more people and almost twice the number of female employees, compared to offline vendors, said a report launched on Wednesday.

The report ‘Assessing the Net Impact of e-Commerce on Employment and Consumer Welfare in India’ by not-for-profit policy think tank Pahle India Foundation launched by Commerce and Industry Minister Piyush Goyal said that average number of jobs created per online vendor is 6.48 per cent (male) and 2.26 per cent (female). In comparison, it is 4.31 per cent (male) and 1.38 per cent (female) per offline vendor.