TRAI asks telcos to ensure traceability of all promotional messages to users

The Telecom Regulatory Authority of India (TRAI) on Tuesday asked telecom operators to ensure that trail of all messages from senders to recipients is traceable. The same is being done to curb the spam messages and block any unregistered telemarketer.

Telcos have been asked to enable traceability from November 1.

The move from Trai assumes significance as the regulator has lately been issuing directions to telcos to curb unauthorised telemarketers indulging in promotional calls and messages to telecom subscribers. The same is also crucial for preventing users against frauds.