Shiprocket’s D2C marketplace Zop in pilot stage: CEO Saahil Goel

Zomato-backed ecommerce enablement startup Shiprocket is piloting a new D2C marketplace called Zop, managing director and chief executive Saahil Goel told ET. The platform, currently in its pilot stage, hosts around 200-300 brands.

“For the last six months, we have been focused on helping merchants with the creation of demand. So, in that endeavour, several such experiments or ideas will be launched from Shiprocket as we aim to find alternative ways to either improve merchant experience in terms of lower customer acquisition cost (CAC), better customer experience, better customer screening or generate new demand for them that they currently don’t have,” Goel told ET.