Recent tariff hikes will drive higher ARPU for telecom operators, says Centrum Broking

The recent tariff hike announced by the telecom operators would help to drive higher ARPU, and its effect would be seen in Q3 FY25, said domestic brokerage firm Centrum Broking in its latest report.

The brokerage observes that the average revenue per user (ARPU), a key performance metric for telecoms in the sector, is steadily increasing due to the migration from 2G to 4G and a growing proportion of postpaid customers. In the Indian wireless market, Bharti Airtel leads with an industry-high ARPU of ₹211 for the quarter, up from ₹209 in Q4FY24. Meanwhile, Jio reported a flat ARPU of ₹182 per month, remaining unchanged sequentially.