Flipkart Minutes offering products at 10% lower prices than Blinkit: UBS Report

A new report by UBS analysts suggests that products on Flipkart Minutes, which is the newest player in the quick commerce sector, are priced about 10 percent lower than those on Blinkit, the current market leader.

Launched in August in select parts of Bengaluru, Flipkart Minutes is using introductory discounts—a strategy often employed by new entrants like Open Network for Digital Commerce (ONDC), Amazon, Ola, and Swiggy—to generate demand and build customer loyalty.