Shaadi.org launches campaign highlighting women’s workforce participation, partners with Udayan Care

Shaadi.org, Shaadi.com’s social initiative wing, announced a campaign to raise awareness about women’s low workforce participation. As part of the initiative, the platform created a social film, alongside partnering with organisations like Udayan Care across the country to champion women’s financial independence with a mission to bring married women back into the workforce.

“Financial independence is a cornerstone of experiencing true independence. This Independence Day, we envisioned delivering a message that is both impactful and hopeful, reflecting our endeavour to change the present situation of married women in India. While our social film sparks awareness, we are also actively partnering with initiatives providing livelihood opportunities to women.