Quick commerce platforms hit record sales during Rakshabandhan celebrations

Quick commerce platforms had a field day on the occasion of Rakshabandhan as the nation ditched exhaustive post-office shopping for quick hassle-free deliveries.

Blinkit, which holds about 40 per cent share of the quick commerce market, sold about 700 rakhis every minute.

“We’ll cross all-time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (orders per minute), GMV, chocolate sales and most other metrics today! And at its peak – we hit 693 RPM (Rakhis per minute),” Blinkit CEO and co-founder Albinder Dhindsa wrote on X.