From general to specific: The rise of niche social media platforms in a targeted world

In a digital era dominated by a handful of global social media giants like Facebook, Instagram, and X, a quiet shift has been taking place. A new wave of niche social media platforms has been gaining momentum, catering to specific interests, demographics and regions alongside fostering a sense of community. It is believed that, this shift is not a mere trend but a fundamental rearrangement of how people connect online.