E-commerce websites report high sales on Rakhi

E-commerce platforms Blinkit and Swiggy-Instamart reported impressive sales figures and set milestones as they celebrated Raksha Bandhan, marking the start of India’s festive season, which culminates with Diwali later this year.

Both companies recorded higher sales compared to their 2023 performances.

Albinder Dhindsa, CEO of Blinkit, announced on the social media platform X that the platform was set to “cross all-time high orders in a day on Blinkit in a couple of minutes.” He also shared that the company hit its “highest-ever OPM (Orders per minute), GMV, chocolate sales, and most other metrics today.”