Category expansion for q-commerce firms may be slow

Supply chain issues and inventory management pose a significant challenge to category expansion, beyond food, groceries and home essentials, by QuickCommerce players.

Vipul Parekh, co-founder and chief marketing officer, BigBasket told Fe recently, expansion is not be easy and may take time. Managing inventory and returns, Parekh noted, could be one of the biggest challenges. “One needs to have an optimum size of dark stores. You can’t carry 100,000 SKUs (stock-keeping units) in 6,000 square feet dark stores,” he explained.