AI powered content marketing: Revolutionising content marketing, but at what cost?

Generative AI or Gen AI is rapidly reshaping the landscape of content marketing, offering unprecedented capabilities for creating and optimising content. As businesses increasingly rely on digital channels to engage with their audience, the demand for high-quality, personalised content has surged. In such a scenario, Gen AI has emerged as a critical tool in meeting this high quality demand while driving efficiency and creativity in content production. In a 2024 report published by McKinsey, it was revealed that 65% of respondents admitted that their organisations are regularly using gen AI.