The Gen AI boost to India’s outsourcing business

Tech services major ServiceNow has realised $10 million in annualised tangible gains due to cost savings and increased productivity across the organisation as a result of Gen AI usage, a top executive said.

The company’s artificial intelligence-enhanced product Now Assist — which offers virtual agent customer support, customer service management, HR service delivery, ITOps management, field service management, strategic portfolio management, AI search, etc — has become the company’s fastest growing product with 11 deals exceeding $1 million in annual contract value in Q2 (April-June), Pat Casey, CTO and EVP of DevOps, ServiceNow told ET.