Samsung phones lose market share as Chinese rivals grow

Samsung, which dominated the country’s smartphone market in 2023, has now fallen to the third position in volume terms. Analysts attribute this decline to intensifying competition from Chinese brands such as Vivo and Xiaomi, and increasing consumer fatigue with the brand, especially in the non-premium mobile phone market.

In the October-December quarter of 2022, Samsung had replaced Xiaomi to become the top smartphone brand in the country with a market share of 20%, according to data by Counterpoint Research.