Qcom goes international to cash in on last-minute Raksha Bandhan gifting

For families and siblings overseas, this Raksha Bandhan presents a prime opportunity for last-minute shopping for their counterparts in India. Quick-commerce firms like Blinkit and Zepto are expanding their operations, offering curated rakhi gifts and chances to win cars, iPhones, televisions (TVs), and luxurious overseas stays.

Zomato-owned Blinkit has expanded its services internationally for the occasion, allowing users from countries such as the US, Canada, the Netherlands, Germany, France, and Japan to send rakhis and gifts to their siblings in India.