OTT mirrors theatrical medium with sleeper hits

New Delhi: Just like movie theatres where big star films with aggressive marketing are complemented by a bunch of small and mid-budget movies that break out thanks to word-of-mouth and targeted promotions, streaming platforms are also seeing non-star titles and low-budget shows that aren’t really marketed with too much fanfare, find their own audience.

The trend comes at a time when streaming platforms have drawn much flak for focusing on shows starring mainstream movie names, diluting the democratization of the medium.