Festive season begins with a bang: quick commerce sees jump in sales

In a sign of quick commerce platforms increasingly operating like horizontal online marketplaces, Blinkit, Swiggy Instamart, and Zepto are seeing higher sales and carrying a wider assortment at the onset of festive season with Rakshabandhan, top executives, brands and sellers told ET.

Flipkart, Amazon India and others are in the middle of preparing for the upcoming festive season and quick commerce firms are bulking up for an action-packed Diwali this year, aiming to corner a greater market share. These platforms are also doubling the number of stock keeping units (SKUs) to be able to deliver a wider set of goods to consumers during the festive season. Zepto is working to roughly double its SKUs from the 10,000 on offer currently, people in the know told ET. A spokesperson for Zepto confirmed the development.