Game changer: The shift from linear TV to streaming in sports broadcasting

The roar of the crowd, the excitement of victory, and the heartbreak after defeat; have been considered to be hallmarks of sports broadcasting for decades. But nowadays, amid the digital revolution, the sports broadcasting industry has been going through a seismic shift. Once dominated by linear television, the industry has been reshaped by the introduction of digital platforms. It is believed that this transformation is not merely a viewing habit change but a fundamental realignment of the sports broadcasting industry.