Prasar Bharti releases Content Sourcing Policy, issues guidelines for sports content and OTT

Prasar Bharti released its ‘Content Sourcing Policy’, which is applicable for linear channels and digital platforms including OTT or any other medium of broadcast, telecast, or streaming and sourcing content for Akashvani. Reportedly, the Content Sourcing Division at Doordarshan Directorate(Headquarters) and content sourcing divisions at Zonal levels (for regional channels) to be nodal divisions for sourcing of all content for all platforms in Prasar Bharti.