How Google may be looking to crack premium smartphone market in India’ with Pixel 9 series phones

It may not be an exaggeration to call India’s super premium smartphone market the ‘iPhone market’. It’s the Apple iPhone that has ruled this market for the past many years. There are other players, but the impact of Apple is formidable. As a recent report by research firm International Data Corp (IDC) revealed, the iPhone 15 and iPhone 14 series together accounted for 77% of shipments in the country’s super-premium segment ($800+).