Myntra appoints Amit Mahajan as VP of GenZ fashion vertical Fwd

Flipkart-owned fashion platform Myntra has appointed Amit Mahajan as vice president of Fwd, its fashion discovery portal for Gen Z consumers, people aware of the development told ET.

Mahajan will help the company develop innovative merchandising approaches and enhance Fwd’s product range. He joins from Indonesia-based sports, leisure and kidswear retailer PT Map Aktif Adiperkasa Tbk, where he was assistant vice president (AVP) of merchandising.