Shopping savvy! One in every 3 e-comm users belongs to GenZ; Tier 4 cities, UP and Bihar hot spots

More and more young shoppers are going online. A report by ecommerce website Meesho reveals that one in every three users is under the age of 25, making Gen Z the fastest-growing demographic to adopt e-commerce.

Interestingly, Uttar Pradesh and Bihar are leading in e-commerce user growth, showcasing the remarkable potential and adaptability of these states. In addition to this, users from tier 4+ cities emerge as the most frequent repeat shoppers in e-commerce, shopping across categories such as Women’s Fashion, Footwear and Baby Care.