AI takes over shopping! 62% Indian consumers prefer AI influenced recommendations, reveals EY report

The growing need and dependence of artificial intelligence (AI) has taken over almost all aspects of life, and the case is the same with shopping preferences. However, the influence in India has caught speed. As per EY Future Consumer Index, 62 per cent of Indian consumers have made purchases influenced by AI recommendations as compared to just 30 per cent globally.

It is interesting to note that 61 per cent of Indian consumers find AI driven product recommendations extremely beneficial. Amid the growing dependence on AI, the concerns around data security and exposure of personal information is also growing.