Instagram to make Views as primary metric for content across all formats
By
Binu Mathew
In an attempt to promote multi-format content, Meta-owned Instagram has announced that “Views” are going to be the primary metric across all media formats including reels, live, photos, carousels and stories.
Creators will now be able to monitor the content using the same metric. The update will be introduced in upcoming weeks. The change was announced in a post from Instagram’ creators account.