E-commerce adoption surges in Bharat; tier 4+ users lead as repeat shoppers

Leading e-commerce firm Meesho on Thursday said it has 150 million annual transacting customers as of now, and about 80 per cent of them are from tier 2, 3 and smaller towns, offering a glimpse into the increasing reach of online shopping.

The users from tier 4+ cities emerged as the most frequent repeat shoppers in e-commerce. They shopped across categories such as women’s fashion, footwear, and baby care.