Why OpenAI’s SearchGPT won’t kill Google Search anytime soon

When OpenAI introduced SearchGPT last month, it was believed to challenge Google’s dominance in the space. However, rival search startup Perplexity AI’s founder Aravind Srinivas and some AI researchers were quick to call out the tool’s inaccuracies when prompted for simple search queries.

Whether GenAI-based search can ever dethrone incumbents like Google Chrome is still a far sight. But if it does, it could cause a tectonic shift in the way users consume AI in their daily lives. ET explains what the future of search could mean and what are the pressing concerns around it: