What is Geofencing, how does it work? Pros and cons explained

Geofencing is a state-of-the-art technology that creates virtual boundaries around particular geographic locations using GPS, RFID, Wi-Fi, or cellular data. Various activities, including delivering notifications, alarms, or adverts, might be performed when a mobile device enters or exits these designated zones. This technology, which offers customised experiences based on location, has completely changed how companies engage with their customers.