The language of growth

Planet Marathi OTT, a Mumbai-based OTT platform dedicated to Marathi language content, raised $5 million funding from private equity firm A&M Capital last fortnight. The investment is expected to fuel the platform’s expansion and content enhancement efforts.

In June, Amazon acquired key assets of MX Player, which claims to have 50,000 hours of content in languages such as Malayalam, Tamil, Bengali, Punjabi, Bhojpuri, and Kannada. With this, Amazon hopes to expand the catalogue of regional content for Prime Video viewers.