How social media has revolutionized the hospitality industry

Priya intends to travel to Dubai for a family vacation. When making a hotel reservation, she examines the reviews on TripAdvisor and Google, as well as checks out the social media pages of the relevant hotels, to assess the available amenities and offers. Subsequently, she consumes a range of Instagram reels and YouTube shorts in order to select the popular sights and points of attraction. As the social media platforms log her preferences, their algorithm subsequently pushes more content and advertisements that are relevant to her searches.