AI spending spree? What big tech’s quarterly results tell us about their investments

In the last two weeks, big tech companies such as Google, Microsoft, Meta, Amazon, and Apple have all reported their quarterly financial earnings.

These earnings reports not only highlight product sales and growth drivers but also reveal where big tech is heavily investing. Most of the investments seem to be directed towards AI, which was expected given that Goldman Sachs has projected generative AI investments globally to reach over $1 trillion by 2030.

With big tech shelling out big bucks for AI dominance, here’s a look at how much they are spending, what they are spending it on, and whether it could help strengthen their market position in AI.